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Annual holiday pop-up market is back. Take a look inside SLOcally Made

The 2025 version of the annual SLOcally Made pop-up shop returned to the Monterey Street side of the Thrifty Beaches store in San Luis Obispo.
The 2025 version of the annual SLOcally Made pop-up shop returned to the Monterey Street side of the Thrifty Beaches store in San Luis Obispo. jtarica@thetribunenews.com

The pop-up market of goods from a multitude of different Central Coast-based makers is back for the holiday season.

SLOcally Made at 877 Monterey St. in San Luis Obispo is celebrating its ninth year of hosting artists and makers selling an array of handmade sustainable goods.

The indoor market, inside Thrifty Beaches, opened Nov. 28 and closes Dec. 24, with ceramics, jewelry, clothing items, body care, cocktail mixers, lavender, art pieces and more.

San Luis Obispo shoppers visit SLOcally Made for holiday gifts on Dec. 16, 2025.
San Luis Obispo shoppers visit SLOcally Made for holiday gifts on Dec. 16, 2025. Leila Touati ltouati@thetribunenews.com

“Every time I use an item that’s been handmade by somebody, I’m so happy to use it and wear it and love it,” co-founder Kerry Long told The Tribune. “It just has so much more meaning than something that was just purchased at Target or Costco or online. Items that are made by hand just feel good, and they’re meant to last.”

The 2025 version of the annual SLOcally Made pop-up shop returned to the Monterey Street side of the Thrifty Beaches store in San Luis Obispo.
The 2025 version of the annual SLOcally Made pop-up shop returned to the Monterey Street side of the Thrifty Beaches store in San Luis Obispo. Joe Tarica jtarica@thetribunenews.com

Co-founders Long and Sadie Moss first started the retail market back in 2017, and nine years later, 17 core makers each have a designated space for their curated goods for the holiday season.

In total, 85 total artists are featured at SLOcally Made, with their handmade materials sprinkled throughout the wooden table displays.

Paintings from local artists are sold for the holiday season at SLOcally Made, a contemporary indoor market with 85 different makers featured.
Paintings from local artists are sold for the holiday season at SLOcally Made, a contemporary indoor market with 85 different makers featured. Leila Touati

“I think people do a lot of their spending during the holidays,” Long said. “It keeps money in our community, it supports these makers, and it’s hard to do these things by yourself. When we come together and do it, it’s all in one central location and makes it easy for the public to come here and be able to support many different makers.”

Ceramic plates are among the items for sale at the annual SLOcally Made pop-up shop in San Luis Obispo. The 2025 version returned to the Monterey Street side of the Thrifty Beaches store.
Ceramic plates are among the items for sale at the annual SLOcally Made pop-up shop in San Luis Obispo. The 2025 version returned to the Monterey Street side of the Thrifty Beaches store. Joe Tarica jtarica@thetribunenews.com

SLOcally Made recently launched its online website to highlight local artists year-round and for customers to order online and pick up items at the market.

Yes Cocktail mixes are among the items for sale at the annual SLOcally Made pop-up shop in San Luis Obispo. The 2025 version returned to the Monterey Street side of the Thrifty Beaches store.
Yes Cocktail mixes are among the items for sale at the annual SLOcally Made pop-up shop in San Luis Obispo. The 2025 version returned to the Monterey Street side of the Thrifty Beaches store. Joe Tarica jtarica@thetribunenews.com

For more information

SLOcally Made is open until Dec. 24 on Monday to Wednesday from 10 a.m. to 7 p.m., Thursday to Saturday from 10 a.m. to 9 p.m. and Sunday from 10 a.m. to 8 p.m.

For more information, visit its Instagram or website at slocally-made.com.

The 2025 version of the annual SLOcally Made pop-up shop returned to the Monterey Street side of the Thrifty Beaches store in San Luis Obispo.
The 2025 version of the annual SLOcally Made pop-up shop returned to the Monterey Street side of the Thrifty Beaches store in San Luis Obispo. Joe Tarica jtarica@thetribunenews.com
Snowflake ornaments are among the items for sale at the annual SLOcally Made pop-up shop in San Luis Obispo. The 2025 version returned to the Monterey Street side of the Thrifty Beaches store.
Snowflake ornaments are among the items for sale at the annual SLOcally Made pop-up shop in San Luis Obispo. The 2025 version returned to the Monterey Street side of the Thrifty Beaches store. Joe Tarica jtarica@thetribunenews.com

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Leila Touati
The Tribune
Leila Touati is a reporter for The Tribune. She covers business and change in SLO County communities. She is from the Bay Area and finishing her journalism degree at Cal Poly. In her free time, Leila enjoys coding and baking.
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