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11 times SLO County cities earned top travel honors

San Luis Obispo County has earned a series of notable travel honors for 2025. Pismo Beach was spotlighted by USA Today for its panoramic coastal views and award-winning boardwalk, while Avila Beach topped HomeToGo's list as the best beach in the nation thanks to its hidden gem status and vibrant food scene. Cambria was recognized as one of the most Instagrammable towns in America, celebrated for its dramatic coastline and charming downtown.

San Luis Obispo itself ranked as a prime outdoor getaway and a sought-after college town, praised for easy access to hiking, surfing, and scenic landscapes. These recognitions highlight the region’s diverse attractions, from standout kayak tours in Pismo Beach to Paso Robles’ vibrant main street and the unique flair of the Madonna Inn.

Spring break has brought sun seekers to Pismo Beach April 5, 2022. By David Middlecamp

NO. 1: ‘FUN FOR ALL AGES.’ THIS CENTRAL COAST BEACH IS ONE OF THE BEST IN CALIFORNIA, USA TODAY SAYS

USA Today praised the SLO County spot’s panoramic vistas, “wide sandy shores and laid-back California charm.” | Published June 1, 2024 | Read Full Story by Sarah Linn

Cayucos resident Mike Sampson successfully navigates a wave on a kayak on a warm Saturday in Cayucos on Nov. 27, 2021. Surfers took advantage of offshore winds and a head-high swell. By Laura Dickinson

NO. 2: EXPLORING THE CENTRAL COAST? THESE KAYAK TOURS ARE AMONG THE NATION’S BEST, USA TODAY SAYS

Kayakers can “paddle past some of the most breathtaking scenery” on the California coast, USA Today said. | Published June 16, 2024 | Read Full Story by Sarah Linn

Cambria’s West Village is a fine spot for window shopping or perusing a gallery or two.

NO. 3: THIS SLO COUNTY SPOT IS ONE OF THE MOST INSTAGRAMMABLE TOWNS IN AMERICA, NEW LIST SAYS

The source of this list is not a company you’d expect to see in the city-ranking business. | Published September 19, 2024 | Read Full Story by Kathe Tanner

San Luis Creek winds into Avila Beach were it empties into the Pacific Ocean. The Northern Chumash Tribal Council organized an aerial tour of lands bordering the Chumash Heritage National Marine Sanctuary on Sept. 18, 2024. The flight was sponsored by EcoFlight, a nonprofit dedicated to appreciation of the environment.

NO. 4: SLO COUNTY IS ONE OF HAPPIEST IN CALIFORNIA, NEW STUDY FINDS. HERE’S WHERE IT RANKED

Seven of California’s 10 happiest counties are on the coast, according to state lawmakers. | Published October 19, 2024 | Read Full Story by Hannah Poukish

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Lure Fish House opened on March 26, 2024, at the corner of Monterey and Santa Rosa streets in San Luis Obispo. It is owned by David Cortina and run by his sons-in-law. By Blake Bronstad

NO. 5: CELEBRATING VALENTINE’S DAY IN SLO COUNTY? YELP RANKS TOP 10 RESTAURANTS FOR ROMANCE

This romantic restaurant offers the “best view of a beach in California,” a Yelp reviewer wrote. | Published February 8, 2025 | Read Full Story by Hannah Poukish

An aerial view of San Luis Obispo. By Joe Johnston

NO. 6: SLO COUNTY CITY IS NO. 2 IN THE NATION FOR OUTDOOR GETAWAYS, STUDY SAYS. HERE’S WHICH ONE

This local city is “the perfect base to explore,” lifestyle site Yardbarker said. | Published February 16, 2025 | Read Full Story by Hannah Poukish

Sunset in Avila Beach. By Mark Nakamura

NO. 7: SLO COUNTY ‘HIDDEN GEM’ IS THE NO. 1 BEACH IN THE NATION, NEW STUDY SAYS. WHICH ONE?

The local beach boasts “golden sand” and clear skies, vacation rental site HomeToGo said. | Published February 26, 2025 | Read Full Story by Hannah Poukish

People stroll in downtown Paso Robles, near the Acorn Building is at the corner of 12th and Park streets By David Middlecamp

NO. 8: IS THIS SLO COUNTY MAIN STREET THE BEST IN THE COUNTRY? YOU CAN HELP DECIDE

Readers can vote for their favorite pick once a day until early April. | Published March 12, 2025 | Read Full Story by Sadie Dittenber

The Madonna Inn in San Luis Obispo. Businesses in downtown San Luis Obispo prepare for the possibility of returning to the purple, more restrictive tier due to an uptick in COVID-19 cases. By Laura Dickinson

NO. 9: SLO’S MADONNA INN RANKED NO. 2 HOTEL IN CALIFORNIA IN NEW POLL. WHAT CAME IN FIRST PLACE?

A different Central Coast hotel landed in the top spot. | Published March 19, 2025 | Read Full Story by Hannah Poukish

A view of Cal Poly and San Luis Obispo with Cerro San Luis and Bishop Peak in the background. By Mark Nakamura

NO. 10: SLO RANKED AS A ‘SOUGHT-AFTER COLLEGE TOWN’ IN THE WEST, NEW STUDY SAYS. WHY GEN Z LOVES IT

The city is perfect for “students craving a genuine college experience,” RentCafe said. | Published March 22, 2025 | Read Full Story by Hannah Poukish

Cody Johnson, 13, returns to shore as the sun sets after an evening surf session near the Pismo Beach Pier on Monday, Nov. 16, 2020. By David Middlecamp

NO. 11: SLO COUNTY SPOT WITH ‘AWARD-WINNING BOARDWALK’ RANKED BEST BEACH TOWN IN US

Two local towns landed on USA Today’s coveted list. | Published April 12, 2025 | Read Full Story by Hannah Poukish

The summary above was drafted with the help of AI tools and edited by journalists in our News division. All stories listed were reported, written and edited by McClatchy journalists.