New store opens at Pismo Beach Premium Outlets

If you’re looking for the perfect gift for that sports-lover in your life, you’re in luck: A new sports shop has opened in Pismo Beach.

Pro Image Sports opened Nov. 8 in the Pismo Beach Premium Outlets, specializing in licensed team apparel, hats and novelty items, according to a news release.

“We have merchandise from every team in every league — not just your local California franchises,” owner Chuck Stanley said. “You can walk into the store a fan of any team, and we will have something for you.”

Stanley, who has a background in publishing, said he was “looking for a new business opportunity that I could be passionate about,” when he decided to pursue opening a franchise location. He said he invested around $300,000 into opening it.

“I now get to talk sports for a living, and I sell shelves of the items I used to collect,” he said.

So far, he said people have been drawn to the store’s full-size and mini NFL replica helmets and replica ticket plaques from World Championship teams.

One of his favorite items in the store are the “sportulas” — spatulas with the team logo on the metal portion of the tool so that when you press down, your food gets the team logo pressed into it.

Stanley said he has already hired four employees including himself, with plans to possibly hire more during the summer months.

The 2,250-square-foot store is open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 10 a.m. to 7 p.m.

This story was originally published December 5, 2017 at 2:52 PM with the headline "New store opens at Pismo Beach Premium Outlets."