Visit SLO CAL wins tourism industry’s coveted Poppy Award

San Luis Obispo

Visit SLO CAL, the marketing organization for San Luis Obispo County, received Visit California’s coveted Poppy Award for Best Digital Marketing Campaign for its “Life’s Too Beautiful to Rush” initiative.

Visit SLO CAL, with a $3.8 million budget, won the award over three other finalists for the Best Digital Marketing Campaign award: Monterey County Convention and Visitors Bureau ($7 million budget), Visit Anaheim ($17 million) and San Diego Tourism Authority ($43 million). Visit SLO CAL’s winning program launched the first-ever countywide brand (SLO CAL) and corresponding “Life’s Too Beautiful to Rush” campaign developed by their creative agency, BCF.

“For SLO CAL to be recognized at this level by some of the leading international destination marketing organizations across our state proves something we’ve known all along — that our community, our destination, can compete and win in the global travel arena,” said Chuck Davison, president and CEO of Visit SLO CAL, in a news release.

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Morgan Stanley recently announced that Richard Sample, a financial adviser in its wealth management office in San Luis Obispo, has been named to the firm’s Pacesetter’s Club, a global recognition program for financial advisers who, within their first five years, “demonstrate the highest professional standards and first-class client service,” according to a news release.

Sample has been with Morgan Stanley Wealth Management since 2013 and holds a bachelor’s degree from Cal Poly. Sample also serves as vice president of the board for Festival Mozaic.

This story was originally published March 7, 2018 at 2:40 PM with the headline "Visit SLO CAL wins tourism industry’s coveted Poppy Award."