Country superstar Garth Brooks made history again Thursday when his second California Mid-State Fair concert sold out in less than 30 seconds.
Concertgoers and resellers gobbled up all 14,875 tickets for Brooks’ July 27 show shortly after they went on sale at noon via Ticketmaster, according to Tom Keffury, who handles sponsorship and publicity for the fair. The concert is one of two performances Brooks is planning in Paso Robles with wife Trisha Yearwood.
The speedy sell-out came less than a week after Brooks’ initial July 27 concert became the fastest-selling show in fair history. On June 23, ticket buyers — the majority of them local fans — snapped up 14,875 seats in less than a minute.
In response to demand, Brooks announced a second fair concert Monday.
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He will perform at the Paso Robles Event Center for the first time at 7:30 p.m., and take the Chumash Grandstand Arena stage again at 10:30 p.m.
“We are beyond thrilled at the overwhelming support the local community has shown our Fair,” said Mid-State Fair CEO Michael Bradley. “From the thousands of Garth Brooks and Trisha Yearwood fans who bought tickets, to the staff, board, city and county leaders, and especially our community, we’re all working together to make July 27 a most special night.”
Keffury said the fair has hired an outside consultant from Fort Collins, Colorado, to “oversee and develop a comprehensive traffic, safety and crowd control plan” for the night of the concerts. Peter Kranske, president and CEO of Landmark Event Staffing Services Inc., directed crowd management operations at 29 Super Bowls, two World Cups and numerous other sporting events, plus Michael Jackson and his family’s 1984 Victory Tour.
Brooks is the only performer in fair history to sell out two shows in less than a day, Keffury said.
Only two previous fair acts have come close to achieving a similar feat. Country star Blake Shelton sold out his 2016 show in a matter of hours, and rock band Aerosmith sold out its 2007 concert in a day.
Despite the overwhelming response, Keffury said a third Garth Brooks fair concert would be impossible. “There’s no feasible/logical date/time that would work,” he wrote in an email.
Commenters on The Tribune’s Facebook page had mixed success getting tickets this go-round.
“I was ready as soon as they went on sale and still didn’t get any,” wrote Alicia Clark.
“Two of us tried with no luck,” lamented Jill Riggs.
Others, however, had better success, including several who snagged tickets after they’d been reportedly sold out, likely because in-progress transactions weren’t completed in time and the tickets were then released back into the pool.
“Got 3 and I didn’t load in until 12:10!” wrote Mikaela Tosta.
“I tried (for a friend) and kept trying. Scored 2 together at 12:11, so it was NOT a 30 second and gone thing,” said Catherine Porter.
Brooks, whose hits include “Friends in Low Places” and “Unanswered Prayers,” is making his debut at the Paso Robles Event Center. Yearwood, best known for the song “How Do I Live,” has performed at the fair three times — headlining in 1995 and 1997, and opening for Don Henley in 2002.
The California Mid-State Fair runs July 19-30 at the Paso Robles Event Center. For more information, call 1-800-909-FAIR (3247) or visit http://www.midstatefair.com/fair.