Business

Nordstrom Rack opens in SLO. Get a peek inside the new store

Nordstrom Rack opened its long-awaited new store in San Luis Obispo this week.

The popular outlet, which offers discounts on designer and top-brand goods, opened in the SLO Promenade shopping center on Thursday at 9 a.m.

The grand opening celebration was set to feature snacks, gift card giveaways and more, according to Nordstrom Rack spokesperson Courtney Paphites.

Paphites said the new store features “great brands at great prices and up to 70% off apparel, accessories, and shoes for the whole family.”

Kara Miller of Orcutt checks out earrings during an invitation-only event at the new Nordstrom Rack store on Oct. 24, 2023. The store is in the SLO Promenade near REI, Sprouts and Hobby Lobby.
Kara Miller of Orcutt checks out earrings during an invitation-only event at the new Nordstrom Rack store on Oct. 24, 2023. The store is in the SLO Promenade near REI, Sprouts and Hobby Lobby. David Middlecamp dmiddlecamp@thetribunenews.com

“We get new deliveries every week, so customers can find new and exciting products every time they visit Nordstrom Rack with 90% of the same brands available at Nordstrom,” Paphites wrote in an email to The Tribune. Those brands include Levi’s, Madewell, Free People, Longchamp, Rag & Bone, Adidas, New Balance, Sam Edelman and more.

Paphites added the company also partnered with Big Brothers Big Sisters to host a “Littles” shopping spree for participating Little Brothers and Sisters and their families.

Nordstrom Rack hosted an invitation only advance opening Oct. 24, 2023. The store is in the SLO Promenade near REI, Sprouts and Hobby Lobby.
Nordstrom Rack hosted an invitation only advance opening Oct. 24, 2023. The store is in the SLO Promenade near REI, Sprouts and Hobby Lobby. David Middlecamp dmiddlecamp@thetribunenews.com

Meanwhile, a VIP event was held Tuesday afternoon, where dozens of local influencers, media personalities and more were invited to check out the new store and shop its racks.

The 24,000-square-foot spot previously housed Staples, which shuttered in 2014.

People line up for an invitation-only event at the new Nordstrom Rack store on Oct. 24, 2023. The store is in the SLO Promenade near REI, Sprouts and Hobby Lobby.
People line up for an invitation-only event at the new Nordstrom Rack store on Oct. 24, 2023. The store is in the SLO Promenade near REI, Sprouts and Hobby Lobby. David Middlecamp dmiddlecamp@thetribunenews.com

Nordstrom Rack joins Sprouts, REI, Hobby Lobby and Cost Plus World Market in The Kroenke Group-owned shopping center, which has seen a slew of new tenants in recent years.

Nearby in the Madonna Plaza shopping center, work appears to be close to finishing on the new Tilly’s teen clothing store. The company has not yet released an official opening date for that business.

Employees clap and cheer while welcoming customers to an invitation-only event at the new Nordstrom Rack store at the SLO Promenade on Oct. 24, 2023.
Employees clap and cheer while welcoming customers to an invitation-only event at the new Nordstrom Rack store at the SLO Promenade on Oct. 24, 2023. David Middlecamp dmiddlecamp@thetribunenews.com
Nordstrom Rack hosted an invitation-only advance opening on Oct. 24, 2023. The 24,000-square-foot store is located in the former Staples space in the SLO Promenade near REI, Sprouts and Hobby Lobby.
Nordstrom Rack hosted an invitation-only advance opening on Oct. 24, 2023. The 24,000-square-foot store is located in the former Staples space in the SLO Promenade near REI, Sprouts and Hobby Lobby. David Middlecamp dmiddlecamp@thetribunenews.com
Nordstrom Rack hosted an invitation-only advance opening on Oct. 24, 2023. The 24,000-square-foot store is located in the former Staples space in the SLO Promenade near REI, Sprouts and Hobby Lobby.
Nordstrom Rack hosted an invitation-only advance opening on Oct. 24, 2023. The 24,000-square-foot store is located in the former Staples space in the SLO Promenade near REI, Sprouts and Hobby Lobby. David Middlecamp dmiddlecamp@thetribunenews.com
Bags are displayed in the window as people line up outside to see the new Nordstrom Rack store during an invitation-only event on Oct. 24, 2023. The store is in the SLO Promenade near REI, Sprouts and Hobby Lobby.
Bags are displayed in the window as people line up outside to see the new Nordstrom Rack store during an invitation-only event on Oct. 24, 2023. The store is in the SLO Promenade near REI, Sprouts and Hobby Lobby. David Middlecamp dmiddlecamp@thetribunenews.com

This story was originally published October 25, 2023 at 12:07 PM.

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Kaytlyn Leslie
The Tribune
Kaytlyn Leslie writes about business and development for The San Luis Obispo Tribune. Hailing from Nipomo, she also covers city governments and happenings in San Luis Obispo. She joined The Tribune in 2013 after graduating from Cal Poly with her journalism degree.
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