The new Athleta store is now open in downtown SLO

Athleta fans, rejoice! The new women’s athletic wear store opened on Tuesday in downtown San Luis Obispo.

The store — located at 879 Higuera St., directly across from Ross Dress for Less — fills a vacancy left by The Gap, which closed in January.

Athleta and The Gap are part of Gap Inc., which also owns Banana Republic and Old Navy, both of which also have San Luis Obispo locations.

The new store has been hosting promotional activities all week to celebrate its opening, including free fitness classes, massages and raffles, according to a Facebook event.

For more information, visit or

Related stories from San Luis Obispo Tribune

Lindsey Holden writes about housing, North County communities and everything in between for The Tribune in San Luis Obispo. She became a staff writer in 2016 after working for the Rockford Register Star in Illinois. Lindsey is a native Californian raised in the Midwest and earned degrees from DePaul and Northwestern universities.