Missy Reitner-Cameron, 38, moved here to start a new life. “Leaving Los Angeles was a very hard choice,” she says, “but once I got to San Luis Obispo, I knew I was home.” A graduate of California Institute of the Arts, she founded iii Design in 2004. Its design of the 2006 Sundance Film Festival Web site earned two Webby Awards and Time magazine named it one of the Top 50 Coolest Web sites that year. Reitner-Cameron serves on the board of directors for the San Luis Obispo Children’s Museum and volunteers with the Central Coast Roller Derby. She lives with husband, Mark Cameron, and daughter, Gia, 8.