The Cambria Tourism Board needs two representatives of the lodging industry to fill vacancies on the five-member group.
The board allocates hundreds of thousands of dollars annually in special tax money, which is collected by the county from local lodgings specifically to help increase the number of “heads in beds” in Cambria hotels, motels, bed-and-breakfast inns and vacation rental homes.
The business improvement district uses the money to market Cambria as a tourism destination, especially in the less-busy “shoulder seasons.”
Jill Jackson, the board’s managing assistant, said in a recent email interview that “the two positions must be filled by lodging owners or their representatives. This includes hotels, motels and vacation rentals.”
The new members would fill vacancies created Dec. 15 when former members Pragna Patel and Bram Winter resigned. Patel sold her lodging property (El Colibri Boutique Hotel & Spa), and Winter (Cambria Pines Lodge) got bumped upstairs to the parent agency, the San Luis Obispo County Tourism Board, which oversees the seven local boards in the county.
New meeting dates and place
Jackson said later that the board’s meeting dates and locations have changed. The board now meets at 1 p.m. on the fourth Tuesday of the month at Heritage Oaks Bank, 2255 Main St. The board’s marketing committee meets there on those days at 11 a.m., and the event and outreach committees meet there at 1 p.m. on the first Tuesday of the month.
Current members of the Cambria Tourism Board are Jim Bahringer of Fog’s End Bed and Breakfast, Michele Latham of 9 Iron Inn and Linda Finley, who serves as the group’s solo member at large.
Items discussed during the Cambria board’s December meeting included marketing strategies for periods of severe El Niño weather; Eroica California 2016 Vintage Cycling Event; Blend Fest; Stewardship Travel; Visit San Luis Obispo County; Scarecrow Festival; Beautify Cambria’s request for funding for cigarette disposal tubes downtown; Cambria Historical Society’s report on plans for the town’s sesquicentennial; and finding a new meeting room.
A similar group meets monthly in San Simeon.
Anyone interested in being one of the two new appointees to the Cambria Tourism Board should contact Jill Jackson at email@example.com.