Paso Robles Planning Commission to consider new assisted living and memory care facility

This rendering shows the 101-bed assisted living and memory care facility proposed for South River Road and Serenade Drive in Paso Robles.
This rendering shows the 101-bed assisted living and memory care facility proposed for South River Road and Serenade Drive in Paso Robles. Jeffrey DeMure + Associates Architects Planners Inc.

Traffic, building height, noise, parking and potential hazards to wildlife are among the public’s concerns over a new assisted living and memory care facility proposed for southeast Paso Robles.

The project will be considered at Tuesday’s Paso Robles Planning Commission meeting. The commission’s recommendation will then go to the City Council for final consideration in November.

The applicant is BA Hoffman Holdings LLC., a company registered in Fresno by Blake Hoffman, according to records held by the California secretary of state.

Another memory care facility proposed for Templeton is going before the San Luis Obispo County Board of Supervisors in December. That center, proposed by Harvey and Melanie Billig of Carmel, would have up to 60 beds for people with Alzheimer’s disease and dementia in a 35,000-square-foot building at 1155 Las Tablas Road.

Hoffman’s proposal calls for a 101-unit assisted living and memory care facility on about 3 acres at South River Road and Serenade Drive, just south of Kennedy Club Fitness. The building would be three stories high and 68,000 square feet. It would include 73 assisted living units plus 24 memory care units.

The assisted living area would offer studio apartments as well as one- and two-bedroom units, all with private bathrooms and kitchenettes. Additional details weren’t available on the memory care area. Each room is intended to accommodate one resident, but there are four additonal rooms that could accommodate two residents for couples who want to room together. The project is designed as a single building, internally divided between the assisted care and memory care portions.

Forty-three parking spaces would be provided.

An initial environmental study indicated the development could bring “potentially significant environmental impacts” related to aesthetics, biology, transportation and air quality that can “be mitigated to a less than significant level,” according to city planning documents.

Water used by the facility’s employees and residents wouldn’t exceed the city’s water supplies identified in the General Plan, which accommodates a population of 44,000 people, according to the city. A water demand analysis showed the project would use about 85 gallons of water per person per day. Its design incorporated water-efficient fixtures and equipment, as well as drought-tolerant landscaping.

A previous meeting by the city Design Review Committee highlighted concerns about the building’s 39-foot height, making it taller than other development in the area, according to the city.

“While the design is very well articulated, it is a very large building on a narrow site,” city planning documents say.

Tonya Strickland: 805-781-7858, @tstrickland


The Paso Robles Planning Commission meets at 6:30 p.m. Tuesday at the Paso Robles Library/City Hall conference center, 1000 Spring St.