Shop in downtown Atascadero, earn a $20 gift card. Here’s how

A new promotion will reward shoppers with gift cards for patronizing businesses in downtown Atascadero.

According to a news release from the Atascadero Chamber of Commerce, customers who spend $100 at qualifying merchants in the downtown area can earn a $20 gift card to be used at participating stores.

The program started on Monday and comes as a wave of infrastructure improvements gets underway in downtown Atascadero.

Chamber president Josh Cross said in the release that the goal of the program is to support local businesses during a time when construction may be reducing their revenue.

“Atascadero is a vibrant community, and we understand the challenges that downtown construction can present to our businesses,” Cross said. “The Shop Downtown Construction Gift Card program not only incentivizes continued patronage of our local merchants but also highlights the unity of our community.”

To claim a reward, shoppers should bring their receipts for $100 worth of purchases to the Atascadero Chamber of Commerce at 6907 El Camino Real, Suite A.

The gift card program will be financed by Souza Construction, a coastal construction company that has worked on projects in the city’s downtown.

“We are thrilled to partner with the Atascadero Chamber of Commerce to launch this program,” said John Souza, CEO of Souza Construction. “Supporting local businesses is crucial, especially during infrastructure enhancements. This initiative will help ensure our downtown merchants thrive during construction.”

Those interested in the program can learn more about participating stores at downtownatascadero.org or by calling the Chamber of Commerce at 805-466-2044.