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Morro Bay fishing company’s phone number landed on rapper’s merch. Now fans are calling

San Francisco rapper Larry June’s “Mr. Midnight’s Organic Market” T-shirts and hoodies include the phone number 1-800-SOCK-2-ME and 1-800-762-5263, which is the phone number to fishing charter company Virg’s Landing in Morro Bay.
San Francisco rapper Larry June’s “Mr. Midnight’s Organic Market” T-shirts and hoodies include the phone number 1-800-SOCK-2-ME and 1-800-762-5263, which is the phone number to fishing charter company Virg’s Landing in Morro Bay.

The phone number for a Morro Bay sport fishing company landed on a rapper’s merchandise last week — and now fans have been calling their office.

Larry June, a San Francisco rapper best known for his albums “Orange Print” and “Spaceships on the Blade,” released a merchandise line for pre-sale last week.

The phone number for Virg’s Landing, a Morro Bay charter fishing and whale watching company, was featured on both T-shirts and sweatshirts.

A Virg’s Landing staff member told The Tribune on Monday that fans had been calling the shop, but the owner wasn’t available for comment.

The merchandise line, named Midnight Organic, includes items such as hats, T-shirts and even a package of dominoes that say “Don’t check me, check your credit score.”

The shirts and hoodies read “Mr. Midnight’s Organic Market, Don’t Panic It’s Organic,” along with the phone number 1-800-SOCK-2-ME, followed by 1-800-762-5263, which is the phone number for Virg’s Landing.

On Thursday, June posted a photo of the hoodie on Instagram and fans started calling the number.

“The number is some random company,” Instagram user @faird commented on the post.

June did not respond to The Tribune’s requests for comment, but he told the San Francisco Chronicle on Thursday “that he did not intentionally use the company’s phone number and had just converted the letters he used into numbers for his merchandise.”

According to the online publication Ebony, June’s music focuses on embracing a healthy lifestyle, and he’s likely to rap about “turkey bacon, smoothies, driving a Prius, and seven-dollar lemonades,” the publication wrote in a 2021 article.

Fishermen wait for a bite off Morro Bay aboard Virg’s Landing’s boat the Fiesta in 2016.
Fishermen wait for a bite off Morro Bay aboard Virg’s Landing’s boat the Fiesta in 2016. Travis Gibson tgibson@thetribunenews.com
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Stephanie Zappelli
The Tribune
Stephanie Zappelli is the environment and immigration reporter for The Tribune. Born and raised in San Diego, they graduated from Cal Poly with a journalism degree. When not writing, they enjoy playing guitar, reading and exploring the outdoors. 
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