Business

Business advice: Don’t let your business run you

Jeffery Purchin
Jeffery Purchin

I have owned the 5 Cities Swim School on the Central Coast for the past 31 years. By attending U.S. Swim School conferences regularly, I have learned a lot of great business practices.

When I first opened the swim school in Arroyo Grande, I worked hours upon hours. My passion for saving lives and preventing unnecessary drownings has always been my priority.

After putting in hours and hours at the swim school, I was really burning out. I had to do something. I had to let go some of my job duties. I hired a full-time manager. This took a lot of pressure and time at work off of me.

My best advice for business owners I can give is not to let your business run you. You run your business! I’m so much happier. Less stressed. I can now look at the 5 Cities Swim School from the outside. Over the years, I have reduced my hours from 80 hours a week to 20 hours a week. I’m much happier, and after 31 years I still have a huge passion for my swim school.

Jeffery Purchin, Shell Beach

Tell us your best business advice

What’s the best piece of business advice you’ve ever received? And how has it helped make you more successful in your business/professional life? Tell us in 100 words or fewer, and send it to bizbuzz@thetribunenews.com. We will publish them in future Biz Buzz columns.

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