Business advice: Don’t let your business run you

Jeffery Purchin
Jeffery Purchin

I have owned the 5 Cities Swim School on the Central Coast for the past 31 years. By attending U.S. Swim School conferences regularly, I have learned a lot of great business practices.

When I first opened the swim school in Arroyo Grande, I worked hours upon hours. My passion for saving lives and preventing unnecessary drownings has always been my priority.

After putting in hours and hours at the swim school, I was really burning out. I had to do something. I had to let go some of my job duties. I hired a full-time manager. This took a lot of pressure and time at work off of me.

My best advice for business owners I can give is not to let your business run you. You run your business! I’m so much happier. Less stressed. I can now look at the 5 Cities Swim School from the outside. Over the years, I have reduced my hours from 80 hours a week to 20 hours a week. I’m much happier, and after 31 years I still have a huge passion for my swim school.

Jeffery Purchin, Shell Beach

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