Business

American General Media to buy News Talk KVEC-AM in San Luis Obispo

dmiddlecamp@thetribunenews.com

American General Media doesn’t anticipate making any format changes after it buys local radio station News Talk KVEC-AM, said company President Rogers Brandon. The sale is expected to be completed around July 1, pending approval by the Federal Communications Commission.

El Dorado Broadcasters is selling KVEC for $450,000, according to Ron Roy, regional vice president of El Dorado Broadcasters and general manager of the company’s San Luis Obispo and Santa Maria stations. El Dorado is divesting all four of its local stations, he wrote in an email to The Tribune. The other three are SLO Country KSLY-FM, Coast KSTT-FM and New Rock KURQ-FM.

American General Media is very pleased with the way KVEC operates, Brandon said. He added that while they don’t plan to make any format changes, he would like to focus a little more on local high school and Cal Poly sports.

The radio station will move into the American General Media San Luis Obispo office on Sacramento Drive. American General Media already owns four San Luis Obispo-based stations: 93.3 KZOZ-FM, 98.1 KJUG (KKJG-FM), Q104.5 (KIQO-FM) and The Krush 92.5 (KKAL-FM).

KVEC was part of a package of stations offered to the company by El Dorado Broadcasters, Brandon said, noting that Sunny Country KSNI-FM and KSMX-AM — both of Santa Maria — were also sold to American General Media and transferred May 1.

“We admired and competed against each of those stations for over 30 years ... (Buying the stations) was an opportunity we were thrilled to have and took advantage of without question,” Brandon said.

All four of El Dorado Broadcasters’ Santa Maria-based stations have been sold, and the company is in discussions with buyers to sell the remaining three stations in San Luis Obispo, Roy said.

When asked whether American General Media was interested in buying any of the three San Luis Obispo stations, Brandon said the company is already at capacity for FM stations and couldn’t buy any additional frequencies without disposing of an equal number, which isn’t in its plans.

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