Ten local wineries exclusively provided the wines served to those seated in the VIP section for performers, presenters and their guests, said Pati Coelho, hospitality manager at Adelaida Cellars. About 650 guests were seated in the VIP section. Some of the wine was also used in VIP room placement.
Adelaida Cellars, Asuncion Ridge Vineyards, Castoro Cellars, Derby Wine Estates, Dunning Vineyards, Felten Cellars, Pomar Junction Vineyard and Winery, Rockin’ R Winery, Sculpterra Winery and Sculpture Garden, and Windward Vineyard each donated three to four cases of wine, Coelho said. Each winery selected which of their wines to send to the event.
Coelho estimated the cost of the wine to be around $15,000. In exchange for the donation, together the wineries received a full page ad in the program and tickets to attend the ceremony.
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“Any time Paso Robles can have a presence at any of these large VIP events across the country, it just brings more attention to what we’re doing out here,” Coelho said. “You never know who’s going to pick up a glass of your wine and love it and reach out.”
Adelaida Cellars provided wine for the VIP guests at the induction ceremony in 2013 after Michael Jensen, a friend of Coelho’s in the music industry, connected her with Joel Peresman, president and CEO at the Rock and Roll Hall of Fame Foundation.
The following year Adelaida Cellars partnered with five other wineries through the Paso Robles Wine Country Alliance to again donate wine for the VIP guests at the ceremony.
Coincidentally, this year Dean DiSandro, owner and winemaker at Rockin’ R Winery, had wines inspired by three of the six inductees — “Brown-Eyed Girl” for producer Bert Berns, “Highway Star” for Deep Purple and “Surrender” for Cheap Trick. DiSandro took advantage of the opportunity to send additional tribute cases of wine to the three inductees.
The Rock and Roll Hall of Fame inductees this year were Cheap Trick, Chicago, Deep Purple, Steve Miller, N.W.A. and Bert.
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