A local organic body care company expanded to a much larger, renovated headquarters in Morro Bay after consistent sales increases and product line growth.
The company, Elemental Herbs, was founded in 2007 by President Caroline Duell and recently rebranded its product line using the name All Good. While the company name remains Elemental Herbs, Duell said it emphasizes the All Good name in its marketing.
The company offers organic body care products such as sunscreens, lip balms, healing balm, pain relief spray, hand sanitizer and lotions, among other items. The products are available online and from a host of vendors internationally. Locally, vendors including California Fresh Market, Sycamore Mineral Springs Resort and Farm Supply Co. sell the All Good line.
In April, Duell signed a five-year lease to rent the space at 1149 Market Ave. in Morro Bay. The building formerly housed the Sun Bulletin in Morro Bay. After renovations were completed, the company moved in September from its 900-square-foot headquarters at a residential property in Los Osos to the 8,000-square-foot warehouse in Morro Bay.
The move provides ample space for expansion, and enabled the company to move its shipping operations in-house, Duell said. “We have much better control (now) on how all of the packages look when they leave the warehouse.”
The company hosted an open house Dec. 10 for the public to see the new space and to thank everyone who helped make the new headquarters possible, Duell said.
All Good hired the San Luis Obispo design-build firm, Green Goods, as general contractor for the renovations, which used high-quality green building materials. Renovations included the addition of four executive offices, an open workspace, a warehouse, a kitchen, a bathroom and a living wall. About $100,000 was invested in the expansion, Duell said. The company now occupies just the bottom floor of the building and expects to use the vacant top floor in a future expansion or as a sublet to like-minded businesses, Duell said.
The location includes a large yard, and Duell hopes to eventually create a native plant demonstration garden and an outdoor space for its 12 full- and part-time employees.
Over the past three years, All Good has seen sales increase an average of 30 percent a year, Duell said. She declined to disclose annual sales. Its next project is to create a line of natural deodorants scented with organic essential oils, as well as adding to its mineral sunscreen line.
Danielle Ames: 805-781-7902