A new restaurant and bar is set to open this fall in the Village of Arroyo Grande.
Called Rooster Creek — a tribute to fowl roaming in the neighborhood — the restaurant will feature burgers, steaks, artisan pizzas baked in an onsite pizza oven and wines from the Arroyo Grande and Edna valleys.
The eatery, located in a new building developed by Nick Tompkins across from the Arroyo Grande City Council chambers, is the latest venture for Bill Hales, one of the owners of MoTav in San Luis Obispo.
The Hales family and four other local families have partnered to open the restaurant, which would employ 40 to 50 people when it serves its first customers sometime in October.
“I’ve long waited for a good opportunity to do something in the Village,” said Hales, who lived in Arroyo Grande for seven years. “I don’t think I’ve been this excited about a business in years.”
Hales believes Rooster Creek will be a welcome addition to the other restaurants in the Village and South County area. It will offer options that are affordable, he said, with many lunch items under $12.
“We want to keep it approachable for everybody,” Hales said.
The restaurant will offer a casual “wine country” dining atmosphere, comfortable for a wide-range of customers, whether they arrive in a sport coat or baseball cap, he said.
Despite the tough economy, Hales is confident Rooster Creek will take flight.
“During this time, it takes people to believe in what’s going on and to get other people excited about the potential,” he said. “We’ve never been afraid of risk in the past.”—