Business

Biz Buzz: Sales jump for Shopatron

Shopatron, a San Luis Obispo based e-commerce firm for branded manufacturers, announced that second quarter same-store sales have increased by an average of 15 percent across all client stores compared to the same period last year.

The business provides order fulfillment and order support for manufacturers, allowing them to fill online orders through a network of more than 12,000 retailers by in-store pickup and shipment. The company represents more than 800 brands. The comparison was based on all client stores active for at least one year on Shopatron, according to the company’s website.

Shopatron also announced that several industries outperformed the average, including online stores in the cycling industry, which marked a 49 percent growth in the year.

The firm credits some of the growth to a general increase in consumer spending, according to a company announcement.

“We use Shopatron to not only sell our standard products, like guitar strings, online but to sell and deliver custom guitars to our customers through our authorized dealers,” Scott Ball, sales manager at Music Man and Ernie Ball said in a news release. “The recent growth of our e-commerce sales, along with the positive comments from happy dealer-partners confirms that we are doing e-commerce the right way.”

Shopatron was founded in 2001. Its clients include Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet.

— AnnMarie Cornejo

Architects group presents its awards

The American Institute of Architects Central Coast Chapter recently presented several 2010 Design Awards. This year’s jury consisted of architects Anne Fougeron, Eric Nulman and Pamela Ricci.

The restoration of the historic, three-story Wineman Hotel in downtown San Luis Obispo, by CRSA Architecture, earned the top honor. The jury lauded the project’s mixed-use design, which created work-force housing atop commercial space.

Other winning projects included: music practice rooms by DOMU Architecture and Design; un-built projects including The Mix at Monterey by Garcia Architecture and Design and the “1+1=1 House” by M:OME; Secunda Terrace and Garden exterior living space by Garcia Architecture and Design; and the Norris residence interior by Garcia Architecture and Design.

The institute also honored Cal Poly architecture student John Vierra for an “outstanding” thesis project, and presented Cal Poly architecture student Tara Bonifacio with a scholarship.

The institute has more than 120 members in San Luis Obispo County.

The chapter also co-presents the annual San Luis Obispo I Madonnari Italian Street Painting Festival with the Children’s Creative Project.

— Julia Hickey

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