Biz Buzz: Chuck Liddell to open sports store

Fans of former mixed martial arts champion Chuck Liddell can now browse lines of sports supplements and mixed martial arts clothing in what he has dubbed a “fan headquarters” in San Luis Obispo.

Called Ultimate Iceman, the store will display memorabilia signed by the former Ultimate Fighting Championship light heavyweight champion, as well as awards such as trophies and the gold-plated “mantlers” he received for being named Most Dangerous Man at the Spike TV 2007 Guy’s Choice Awards.

Liddell, who owns the store, will attend the grand opening at 588 California Blvd. at noon Saturday to sign autographs for the first 100 fans.

Store manager Natalie Poor said that Liddell will make appearances at the store whenever possible but noted that during the past few years, he has been busy with activities such as training for the ABC TV competition show “Dancing with the Stars” and now for a fight against Rich Franklin in the June Ultimate Fighting Championship main event in Vancouver.

In his absence, Liddell has relied on his sister Laurelai Wallis of Los Alamos and brother Dan Liddell of San Luis Obispo to organize the business, marketing and sales of his sports supplements, which he designed and debuted in 2009 with local retailer MG Sports Supplements.

The siblings have been instrumental in opening the store, Poor said.

“He likes to work closely with people who have his best interests in mind,” she added.

The location, which has a retail area of about 300 square feet, will have fewer than five employees.

Liddell, 40, lives in San Luis Obispo and is a member of the UFC and Cal Poly halls of fame. He wrestled at Cal Poly from 1988 to 1993.

— Julia Hickey

Second North Coast winery is approved

Plans for a new winery — only the second in the coastal zone on the North Coast — can move ahead after the California Coastal Commission on Thursday denied an appeal of the county’s approval for the Stolo Winery on a rural road through the foothills east of Cambria.

Currently, Harmony Cellars, just off Highway 1 south of Cambria, is the only winery with on-site sales and a tasting room in the San Luis Obispo County coastal zone, according to a commission staff member.

Citing concerns that the commercial enterprise would change the area’s rural character, increase traffic and degrade the watershed, among other issues, Greenspace, The Cambria Land Trust; LandWatch San Luis Obispo County; and Kirsten Fiscalini had appealed the county’s approval of plans for the Stolo Winery at 3770 Santa Rosa Creek Road, just over a mile and a half from Main Street.

The new winery would be allowed to do tastings and sales, but won’t be permitted to host special events or large tour groups. The project would include a grape-processing and bottling center and a small tasting room.

The Stolos would also extensively restore the creek’s riparian corridor — the area where land meets the stream. All development would be at least 100 feet from the creek and related habitats.

The 53.3-acre site has a home and barn on it. The project calls for disassembling, moving and restoring the barn, building all development in clusters and having all structures on the north side of the road and away from the creek.

The state’s Regional Water Quality Control Board must also sign off on the project.

— Kathe Tanner