Pink Bearista cups have arrived at select Starbucks locations

The Pink Bearista cup is now available in select Starbucks stores and some fans are having more luck snagging the cute cups this time around. Some stood in lines and have already gotten their hands on one.

The latest iteration of the glass cups are pink and feature the bear wearing a hat with a strawberry straw topper. The cup is designed to "bring a playful, seasonal touch" as it is styled to feel "bright, playful and unmistakably Starbucks," the company says on its website.

The coffee chain released the original Bearista cup in November 2025 and dropped a soccer-themed version in June in honor of the World Cup, which kicked off June 11. The original cups broke the internet as social media users expressed disappointment in how quickly they sold out.

Starbucks Rewards Reserve members got early access to the Pink Bearista Glass Cold Cup beginning Thursday, July 9 through the Starbucks Shop, according to the company. The price is $32.95, according to a recent Starbucks news release.

When do pink Bearista cups go on sale?

The cups launched in select U.S. locations Monday, July 13, while supplies last. Each customer will have a two-item purchase limit in-store and online on the Starbucks Shop.

The original glass Bearista cold cup, which sold for $29.95, came with a straw and was shaped like a teddy bear with a green Starbucks stocking cap on its head. The cup is designed to hold your 20-ounce cold brew or other favorite drink.

The Pink Bearista cup has also begun popping up on some online resale markets. As of Monday morning, July 13, there were several listings for the cups on eBay.

Social media reacts to Pink Bearista cup drop

Starbucks fans on social media were sharing how they got up early on July 13 to secure a Pink Bearista cup.

"Everyone needs a reason for waking up... here's mine," X user @itsmandimayhem posted.

X user @jakefozio posted around 4:30 a.m. ET, "Good morning! I'm first in line at Starbucks! Let's hope they have the Pink Bearista cups!"

Starbucks also drops Pink Drink-inspired merch

Longtime fans of viral Starbucks beverages may recall 2016's Pink Drink, a strawberry and açaí-based drink mixed with coconut milk, giving it an unmistakable creamy pink hue.

"Pink Drink is one of the most beloved Starbucks beverages and the fandom continues to grow," said Kap Pitarys, who leads merchandise strategy for Starbucks.

To honor that decade-long fandom, Starbucks unveiled its new Pink Drink-inspired merchandise collection, now available at select locations and online with a Starbucks Rewards membership.

"There's a mood-boosting piece to it," Pitarys said. "We just wanted to take what people love and make sure that it threads through the collection."

The new line of merchandise includes drinkware such as water bottles, glass cups and tumblers. There are also several accessories, including a keychain, a belt bag, a hair clip and a hat.

This story has been updated to add new informtion.

Contributing: Drew Pittock, USA TODAY

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@usatodayco.com.

This article originally appeared on USA TODAY: Pink Bearista cups have arrived at select Starbucks locations

Reporting by Gabe Hauari, USA TODAY / USA TODAY

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This story was originally published July 13, 2026 at 6:28 AM.