Pine Street Promenade in Paso to become smaller hotel, retail, restaurant project

A rendering of the new plan for the Pine Street property in downtown Paso Robles now calls for a hotel, restaurant and retail space.
A rendering of the new plan for the Pine Street property in downtown Paso Robles now calls for a hotel, restaurant and retail space.

A project once envisioned as a premier social hub in Paso Robles’ downtown core is shifting gears to become a smaller development.

The Pine Street Promenade planned for the southeast corner of 10th and Pine streets on the old Hayward Lumber site originally called for a 189,331-square-foot project that was to include a hotel, public market and performing arts center.

Now, that development has been revamped into a more-modest 105,195-square-foot space featuring a 151-room hotel, restaurant and banquet room, retail spaces and conference rooms, according to a city staff report.

“It wasn’t fitting what we wanted to do,” said Debbie Lorenz, the development’s project manager.

Lorenz and Brett Van Steenwyk bought the 2.4-acre former lumber yard for $4.25 million in 2013, and the city Planning Commission approved the Promenade in 2014.

But the project didn’t break ground in 2015 as expected. In 2016, Lorenz told The Tribune that plans had changed, although the development was “moving along at a good pace.”

On Tuesday, Lorenz, who also owns the Acorn Building downtown, presented her revised proposal to the Planning Commission. The new development has been downsized, and the performing arts center, public market and parking structure have been removed.

The revised Pine Street Promenade development now calls for a hotel, restaurant and retail space at the site of the former Hayward Lumber yard in downtown Paso Robles. The property is pictured here in June 2016. Joe Johnston

“We just felt it wasn’t a good mix to have a public market and hotel rooms,” Lorenz said.

Plans for a performing arts center fell through a couple of years ago, and the project now has an Albuquerque, New Mexico-based investor who wasn’t previously involved, she said.

Also gone is the development’s Tuscan theme — Lorenz said she wants the structures to better reflect Paso Robles, not Italy.

The hotel will be dubbed Hotel Ava, as a tribute to the region’s status as an American viticulture area, she said: “My vision was to create a place that embodies the spirit of Paso Robles.”

The development is expected to break ground in April or May and should be completed 18 months later, according to Lorenz.

“It’s been a long time coming,” she said of the development. “This is my baby, my project.”

Lindsey Holden: 805-781-7939, @lindseyholden27

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