The canned wine trend is growing, with a second Paso Robles winery now producing wines in cans rather than bottles.
Porch Pounder, founded by friends Paul Quinn and James Schreiner in Templeton, offers two blends — one chardonnay based and one pinot based — in 12-ounce cans, which is about half a wine bottle. The wines retail for around $5.99 and are available at about 30 shops and restaurants around San Luis Obispo County.
“I’ve always been fascinated with alternative packaging,” Quinn said.
The pair work together at Opolo Vineyards, where Quinn is the distiller and Schreiner the cellarmaster. They also have a small-production winery called Thomas William Fermentation Co. — or TW Ferm. Co. for short. They expect to produce about 1,000 cases of Porch Pounder this year but would like to grow over time.
Tin City’s Field Recordings winery was among the first in the country to start canning wines in late 2014, and the format has been gaining momentum since. Nielsen reported that canned wine sales, while are still just 1 percent of the market, more than doubled over the past year, reaching about $15 million in sales with new brands popping up regularly.
“There’s nothing more American than drinking out of cans,” Quinn said.
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