'Big Brother' 28 is here. But first, here's how to watch
Get ready for backdoors, blindsides and alliances galore.
"Big Brother" Season 28 is set to kick off on Thursday, July 9 with a fresh lineup of houseguests competing for a massive cash prize.
The long-running reality competition show features a group of competitors living in a house isolated from the outside world as they face off for $750,000 in winnings, voting each other out one-by-one.
This season's theme is "time trip," which uses nostalgia from different decades to inspire challenges, twists and the house decor.
The show revealed 14 contestants on July 7, but teased additional surprise houseguests to be announced later. As always, Season 28 will be hosted by Julie Chen Moonves.
Here's everything to know.
When does 'Big Brother' Season 28 premiere? See time
"Big Brother" Season 28 premieres on Thursday, July 9 at 8 p.m. ET.
The episode will run for 90 minutes, according to CBS.
How to watch 'Big Brother'
"Big Brother" airs on CBS and streams next day on Paramount+.
Paramount+ has two subscription options to choose from, including an ad-supported plan at $8.99 per month or an ad-free plan at $13.99 per month.
'Big Brother' episode release schedule
As in past seasons, "Big Brother" will air new episodes three times per week this year.
After the Season 20 premiere, episodes will air on Sundays, Wednesdays and Thursdays at 8 p.m. ET. Wednesday night episodes will run for 90 minutes, while Sunday and Thursday episodes will be an hourlong each. Thursday episodes will feature a live eviction.
The spin off, behind-the-scenes show "Big Brother: Unlocked" will air weekly on Friday nights at 8 p.m. ET.
When do 'Big Brother' live feeds come back?
The live feeds, which give fans a glimpse into the houseguests' day-to-day moves before episodes air, will go live for Season 28 on Friday, July 10 at 9 p.m. ET, according to CBS.
They are available to watch on Paramount+ or Pluto TV.
For the first time this season, "Big Brother" will air live feeds on its YouTube channel for a limited time after every episode.
'Big Brother' Season 28 cast
While CBS is teasing additional houseguests to be revealed during the premiere episode, the following 14 "Big Brother" Season 28 contestants have already been announced:
- Ashley Trail, 24, bartender from Alton, Illinois
- Barrett Pfeiffer, 27, jumbotron engineer from Benton, Arkansas
- Chuk Anyanwu, 27, supply chain analyst from Dallas, Texas
- Drew Campbell, 22, surgical dental assistant from Temecula, California
- Haley Thogmartin, 29, telemedicine executive from Neosho, Missouri
- Jason De Puy, 35, drag queen from San Francisco
- Kamuela "Kamu" Kirk, 32, MMA fighter from Phoenix
- LaTrice Verrett, 57, boutique salesperson from Kankakee, Illinois
- Lyric Medeiros, 25, attorney from Honolulu
- Mallory Aurichio, 24, rocket scientist from Township of Washington, New Jersey
- Melody Morris, 24, corporate game show host from Thornton, Colorado
- Rome Seymour, 28, pickleball coach from Traverse City, Michigan
- Taylor Brown, 27, elementary school counselor from Deerfield Beach, Florida
- Yash Patel, 24, financial analyst from Monroe Township, New Jersey
Fresh off a memorable run on "Survivor 50," Georgia news anchor Rick Devens, 42, will also compete in the new season, according to Entertainment Weekly.
This article originally appeared on USA TODAY: 'Big Brother' 28 is here. But first, here's how to watch
Reporting by Melina Khan, USA TODAY / USA TODAY
USA TODAY Network via Reuters Connect
Copyright Reuters or USA Today Network via Reuters Connect
This story was originally published July 8, 2026 at 12:00 PM.