In my many years of advocating for business interests before local governments, I was frequently struck by how often poor communications undermined otherwise well-intentioned government efforts. Instead of threatening a brickbat over San Luis Obispo County’s communications plan (“County’s efforts at branding may not be worth the cost”), The Tribune’s Oct. 16 editorial should have offered enthusiastic encouragement.
The county’s stated goals are to “increase awareness of county government and its services” and “increase citizen engagement with county government” — both essential values of a healthy democracy.
Frankly, it’s just plain silly to cast aspersions on the county’s plan just because the Kardashians use similar techniques. After all, the Kardashians use the same strategy and measurements that nearly all successful businesses and political candidates use.
Dave Garth, San Luis Obispo
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