Great news. There is finally a trend to rid food and beverages of artificial ingredients, flavors and colors (“Eating fresh: Subway plans to drop artificial ingredients,” June 5). It is long overdue.
Let’s take the awareness one step further — to remove the chemically created scents in popular laundry detergents and air fresheners.
Advertising has convinced many consumers that products (Febreze, for example) will make them feel fresh and clean. But what they are smelling is the laundry aisle of a grocery store.
There are naturally based alternatives if shoppers will break the habit of buying their familiar brands.
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Additives formulated to increase appeal or boost sales, whether ingested or inhaled, are proving to be unhealthful and should be avoided.