I protest the proposed increase in occupancy tax in an attempt to raise advertising money.
Raising the cost of lodging in San Luis Obispo County may cause fewer, not more, tourists to visit because the prices will be higher.
Tourists already pay huge taxes to SLO County with the existing occupancy tax of 11 percent that raises over $25 million a year for the county and another $5 million for tourism districts to spend on advertising and business improvement.
Isn’t that enough? The occupancy tax is a more convenient tax than putting a toll gate at every beach entrance or charging five cents per sip of wine in SLO County, but essentially it’s the same thing.
We need to be nice to the tourists if we want them to visit. The tourists can’t vote.
Also, the hotels and motels are nearly all full during the summer months. There are very few extra rooms to rent in the summer, so there can’t be much more occupancy tax collected, no matter how much is spent on advertising. Advertising for winter business is tougher and has a limited chance of success.
Tourists have finally returned. Don’t mess with success. Leave the occupancy tax rates at their current level.