Cambria’s welcome-sign saga appears to be over.
A bright new sign at the southern end of Main Street now greets visitors and residents driving north on Highway 1 or turning right to go toward East Village.
The sign has replaced a short-term billboard that had taken the place of an older billboard that was destroyed after a 2004 Mini Cooper careened off the street late Nov. 12 and into the signboard. Most of the cost of the sign was covered by the errant driver’s insurance company; the Cambria Chamber of Commerce’s insurance company covered the balance.
The interim sign included a new Cambria logo commissioned by the Cambria Tourism Board. However, community and business leaders complained that the sign was unreadable from a moving vehicle.
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So, two Cambria artists teamed up to interpret the logo and translate it into a sign that was more legible at 55 mph.
Artists Jayne Koontz and Christopher Brazelton (Porte House Gallery and GOWA, and a Cambria Chamber of Commerce board member) proved that collaborative art does work. Brazelton said he did a miniature of the new concept, she did the ocean, he did the sky and both did the trees, she did the lettering. And “the chamber board gave us two thumbs up,” Brazelton said July 24.
“I wanted and received the opportunity to do a sign that is a work of art,” said Brazelton. “I feel we succeeded in creating something we can all be proud of for Cambria, one of those magic places in this beautiful world of ours.”
Brazleton said postcards of the new sign will be available at GOWA, the Cambria Historical Museum and at the Cambria Chamber of Commerce. —Kathe Tanner