SLO's I Madonnari festival gets a new name — again

San Luis Obispo's street painting festival has a colorful new name.

The annual event will now be called Via dei Colori SLO, which is Italian for “street of colors,” according to Micah Smith, spokesman for American Institute of Architects Central Coast Chapter.

Formerly known as the I Madonnari Italian Street Painting Festival — and, briefly, SLO I Madonnari — Via dei Colori SLO will feature dozens of artists creating large chalk paintings Sept. 13 and 14 in downtown San Luis Obispo.

The event is sponsored by the architects' organization and the San Luis Obispo Children's Museum.

Cal Poly associate professor Tom Di Santo, president of the AIA Central Coast Chapter, said organizers changed the name to avoid confusion with a similar street-painting festival hosted by the Children's Creative Project, which is part of the Santa Barbara County Education Office.

For information about Via dei Colori, call Smith at 704-7118 or Heidi Gibson at 594-0771.

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