Memorial service for Joanne Main set for Friday in Atascadero

A memorial service is planned for 2 p.m. Friday to remember Joanne Main, Atascadero Chamber of Commerce's president and chief executive officer who died Tuesday.

The service is open to the public. It will be held at the Pavilion on the Lake, 9315 Pismo Ave. in Atascadero.

Main, 58, died unexpectedly on Tuesday morning after undergoing emergency surgery on Monday.

In lieu of flowers, a memorial fund is set up in Main's name at Santa Lucia Bank, 7480 El Camino Real in Atascadero.

Donations will benefit the Rotary Club of Atascadero, Atascadero Friends of the Library and local youth scholarships.