Biz Buzz: Grover looks to lure visitors, businesses

San Luis Obispo marketing firm Whizbang has been hired to promote the city of Grover Beach.

“As part of our Redevelopment Agency budget, we’ve allotted between $12,000 and $16,000 over the budget year to attract people and businesses to Grover Beach,” said Robert Perrault, city manager.

Grover Beach’s new butterfly logo and tagline, “A great place to spread your wings,” will soon be seen on various tools promoting the city, such as its Facebook page. By revamping its image, Grover Beach officials hope to make the town stand out as a unique destination on the Central Coast.

“The hope is not just to bring people to Grover, it’s to get people to see the positive things that are happening here,” Perrault said.

— Stacy Daniel

Paso travel group releases its guide

The Travel Paso Robles Alliance, a group of 19 Paso Robles hoteliers that formed in 2008, released its destination guide last month.The Paso Passport Visitor’s Guide is designed as a go-to resource to find local food and wine destinations, farms and attractions, as well as hotels and outdoor activities in the area. It also offers discounts and prizes.

The group released its first copies of the guide at Sunset magazine’s Savor the Central Coast event in October.

The guide is also available at www.travelpaso.com, participating businesses, hotels and the Paso Robles Chamber of Commerce at 1225 Park St.

It also will be distributed to visitors centers in Pismo Beach, at Pier 39 in San Francisco and at the San Jose airport.

— Tonya Strickland