Attendance at 2010 California Mid-State Fair up from previous years

Tribune photo by David Middlecamp

Nearly 400,000 people flocked to the California Mid-State Fair this summer, a significant boost from previous years.

Exactly 399,122 fairgoers came through the gates of the Paso Robles Event Center between July 21 and Aug. 1, fair officials said, up 6.8 percent from 2009.

Concert attendance rose 6.4 percent from last summer.

More than 67,000 people bought concert tickets this year, drawn by a lineup that included legendary rock band Aerosmith, pop singer Justin Bieber and country stars Toby Keith and Keith Urban.

Concession profits increased 4.1 percent; carnival sales remained about the same as last year. Fair attendees spent $884,295 on food and drink, and about $500,000 on rides and games.

Meanwhile, the junior livestock auction brought in about $1.27 million, up just 1 percent from 2009.

“As we do each year, we worked very hard to produce a fun fair for all ages,” fair CEO Vivian Robertson said in a news release. “Once again, I feel blessed to see our final numbers, especially in these economic times.”

Next year’s California Mid-State Fair will take place July 20 through July 31.