'Endless Summer Fun' chosen as 2010 California Mid-State Fair theme

"Endless Summer Fun" is the chosen theme for the 2010 California Mid-State Fair, the fair's board of directors announced Friday.

Focusing on the essence of the beach, ocean and surfing, the winning slogan ­- chosen from more than 150 entries from the public ­- will be incorporated throughout the fair's marketing materials, building displays and public events. The contest was first announced in early October.

Two locals -­ Matthew Holland of Morro Bay and Rachelle Tarango of Paso Robles ­- happened to submit the same winning idea, officials said. They will each receive two season passes for the annual North County event, scheduled for July 21 through Aug. 1, 2010. - Tonya Strickland