Commercial filmed in Avila: Cameras and wheels are rolling

A Cadillac Escalade races down the Avila Beach Pier with a camera car in pursuit Friday during filming of a commercial for Bridgestone tires.

Jof Hanwright, location manager for the commercial’s creator, NJZ productions, would not reveal the commercial’s storyline, but it has something to do with a killer whale, a model of which can be seen in the back of the Escalade.

Hanwright did say that he looked at piers from Tijuana to Oregon, and that “Avila has the prettiest pier that works for the visuals we’d like. It’s a beautiful little beach town.”