How Pismo Beach hopes to transform Price Street into a ‘Restaurant Row’

A view of the Pismo Beach downtown area from the city’s strategic plan in 2014.
A view of the Pismo Beach downtown area from the city’s strategic plan in 2014.

Pismo Beach won’t be getting a Ferris wheel any time soon, but it will be getting a fixed up “Restaurant Row.”

The Pismo Beach City Council approved its Price Street Streetscape design concept Tuesday night as part of the city’s continued goal of updating the downtown area.

That included plans to transform Price Street between Hollister and Pomeroy avenues — home to several of the city’s popular restaurants — into an easily walkable Restaurant Row.

The streetscape concepts approved Tuesday add new light standards that can support banners, wider sidewalks, permanent planters, new trees and patterned crosswalks, as well as more features such as bike racks, trash cans and benches. They could also potentially include center median improvements and/or traffic calming measures.

The project will now go out to bid for construction.

In 2014, the city approved a conceptual plan for its downtown area that would, among other things, upgrade Price Street and make the rest of downtown more of a destination for both tourists and residents, with a bigger pier plaza, new bathrooms and even a Ferris wheel.

Since then, the city has taken steps toward realizing much of its 2014 vision, including the pier’s massive $8.7 million rehabilitation currently underway.

“This plan is actually driving a lot of what we are doing now,” City Manager Jim Lewis said. “It’s a time of transformation for Pismo.”

One of the most controversial parts of its 2014 vision — a Ferris wheel — isn’t going to come rolling in any time soon, however, Lewis said.

“That concept was really to make people dream big and show how we could make that area a living room for the entire community,” he said. “There are a few things that would have to be taken care of before (a Ferris wheel) can happen. It’s a long ways off.”

Kaytlyn Leslie: 805-781-7928, @kaytyleslie

The Pismo Beach Pier is undergoing a massive $8.7 million makeover to renovate the aging structure. The pier was closed in March 2017.

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