Business

Changes continue for SLO County radio stations

KURQ-FM 107.3, formerly New Rock, is in the process of being purchased by Gold Coast Radio. El Dorado Broadcasters divested all their local stations.
KURQ-FM 107.3, formerly New Rock, is in the process of being purchased by Gold Coast Radio. El Dorado Broadcasters divested all their local stations. dmiddlecamp@thetribunenews.com

San Luis Obispo County radio stations continue to undergo changes after El Dorado Broadcasters divested all four of its local stations.

KURQ-FM 107.3, formerly New Rock, is in the process of being purchased by Gold Coast Radio LLC, which began broadcasting Mexican regional music as La “M” on July 1.

The station is currently operating under a local marketing agreement. The transfer is pending approval by the Federal Communications Commission, said Gold Coast Radio General Manager Guillermo “Willy” Gonzalez.

An application was submitted to the FCC in late June, and the transfer takes no more than 90 days, Gonzalez said. He declined to disclose the purchase price.

Gold Coast Radio also operates Oxnard-based KMLA, La “M,” 103.7 FM. The San Luis Obispo-based station will have the same programming and DJs as the Oxnard-based station, which has been operating for about 20 years.

According to Gonzalez, La “M” is the first Spanish station to be based in San Luis Obispo.

“The beauty of getting this station is it has great coverage, going from Lompoc to King City,” Gonzalez said.

La “M” (KURQ-FM) occupies the former El Dorado Broadcasters office at 51 Zaca Lane in San Luis Obispo.

Gold Coast Radio had intended to buy KSLY-FM 96.1 as well, but was told the frequency had been donated and was unavailable for purchase, Gonzalez said. More detailed information could not be learned.

KSLY-FM 96.1 is no longer on the air. Ron Roy, regional vice president of El Dorado Broadcasters, did not respond to requests for comment.

El Dorado Broadcasters recently divested all four of its local stations. American General Media bought News Talk KVEC-AM, in addition to Coast FM’s “intellectual property,” and is now broadcasting it on KSTT-FM Coast 104.5 — which used to play classic hits.

Tribune reporter Lindsey Holden contributed to this report.

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