Business

American General Media to take over El Dorado’s KSTT-Coast FM in SLO

El Dorado Broadcasters is selling KSTT-Coast FM’s programming to American General Media. The company is selling all of its local stations.
El Dorado Broadcasters is selling KSTT-Coast FM’s programming to American General Media. The company is selling all of its local stations. dmiddlecamp@thetribunenews.com

El Dorado Broadcasters continues to shake up San Luis Obispo County radio — American General Media will take over broadcasting the company’s KSTT-Coast FM station in July.

AGM recently bought Coast FM’s “intellectual property” — everything related to the station except its frequency. Rogers Brandon, AGM’s president, said the company plans to broadcast Coast FM on one of the four FM frequencies it already owns in the SLO County area.

AGM will drop programming from one of its existing FM frequencies to make room for Coast FM, Brandon said. He declined to say which frequency will undergo the change starting July 1.

The transaction is the latest in El Dorado’s continuing quest to find buyers for its four SLO County stations. AGM also bought El Dorado’s News Talk KVEC-AM, which will be transferred in July, and Santa Maria stations Sunny Country KSNI-FM and KSMX-AM, which were transferred in May.

The fates of SLO Country KSLY-FM, New Rock KURQ-FM and Coast-FM’s 101.3 frequency remain unknown. El Dorado has been trying to sell the stations, but according to Federal Communications Commission databases, no one has filed applications to take over any of the three frequencies, a process that takes more than a month to complete.

It’s unclear whether, like Coast FM, the intellectual property from SLO Country or New Rock has been offered to any buyers.

Ron Roy, regional vice president of El Dorado and general manager of the company’s San Luis Obispo and Santa Maria stations, did not respond to repeated requests for comment.

El Dorado’s office at 51 Zaca Lane in San Luis Obispo will close June 30.

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