Atascadero Goodwill store reopens after renovations

The Atascadero Goodwill will reopen Thursday, after being closed for a little more than a month for renovations.

The store, located in the Food 4 Less shopping center at 8310 El Camino Real, closed the first week of February for a series of updates worth approximately $500,000, said Jim Burke, vice president of retail and operations for Goodwill Industries of Santa Cruz, Monterey and San Luis Obispo Counties.

The 9,000-square-foot store has been in the same location in Atascadero for 20 years and was overdue for updates, he said.

“We’re really excited about getting this store renovated to a fresh, new look,” Burke said. “I think customers are really going to like this more modern approach.”

Among the updates were changes to the layout of the store so that shoppers are led in a circular pattern similar to how mainstream retailers are laid out, Burke said. They also added new modular fitting rooms and clothing fixtures, as well as several new employees from other Goodwill locations.

With the additional staff, the Atascadero store now employs about 13 people.

The store will hold a “grand reopening” from 8:30 a.m. Thursday through the weekend. Goodwill reusable shopping bags will be given away to shoppers while supplies last.

The Atascadero store was founded in 1928 in Santa Cruz, and now serves the tri-county area with 16 stores, 25 donation locations, five processing centers and five job-training facilities, according to a news release.

For more information on the Atascadero store or on other Goodwill locations throughout the Central Coast, visit