Paso Robles Wine Country Alliance hires membership director

The Paso Robles Wine Country Alliance recently hired Amy Coletta as business development and membership director.

The new position leads all aspects of member and sponsor relations, including the annual membership drive and other membership events, meetings and education seminars, according to a news release.

A graduate of UC Berkeley, Coletta has more than 10 years of sales and marketing experience, including time at Thomas Publishing and Comcast in Orange County and The Tribune in San Luis Obispo, according to the release.