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KCBX hires new program director

KCBX-FM 90.1, the public radio station serving San Luis Obispo, Santa Barbara and southern Monterey counties, has hired Marisa Waddell as its director of programming and new media.

The position replaces the one held by programming director Guy Rathbun, who decided to step down last year to bring on someone with more new media experience, according to previous Tribune reports.

Waddell is a longtime employee and volunteer at the local National Public Radio affiliate.

“In a way, I have been preparing for this specific job for my entire career,” she said in a recent news release.

While studying broadcasting at Cuesta College, Waddell began as a volunteer host on KCBX.

She worked at KKUS in San Luis Obispo, then received her bachelor’s degree in telecommunications and film from San Diego State University and worked in San Diego as a classical music announcer at KPBS-FM.

In 1990, she returned to San Luis Obispo as classical music director at KCBX.

She left in 2006 to pursue a master’s degree in mass communication and journalism at Fresno State University and has since worked in production of films, television and educational material.

Waddell has also volunteered for the past 10 years in the planning of KCBX’s Live Oak Music Festival.

Rathbun will still broadcast his two weekly programs, “An Evening With ...” and the jazz review “Club McKenzie.”

— Tribune staff report

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