Phone & Wireless opens new location in Atascadero

Phone & Wireless, a longtime local family-operated telecommunications retailer, has opened a new Verizon Wireless Retail store at 7041 El Camino Real in Atascadero.

The nearly 1,400-square-foot location will have three employees, and is the 17th Phone & Wireless Verizon location between Salinas and Carpinteria.

The company — owned by brother and sister Bill Peterson and Merikay Guhring — was started in 1947 by Gerald Peterson of San Luis Obispo as a two-way radio repair service.

Company spokeswoman Ellen Guhring declined to disclose annual revenues or year-over-year sales percentages, but said the company is aiming to expand along the Central Coast.