Paso renews marketing efforts

The city of Paso Robles will contract another year with a local group in an effort to strengthen its marketing and tourism efforts downtown.

The city will pay the Paso Robles Main Street Association about $70,000 to continue reaching out to tourism by encouraging downtown shopping and promotional efforts, including community events.

The city has been under contract with the association for the past four years.

When the City Council asked for a series of budget cuts in the spring, tourism and marketing service contracts were cut by 25 percent.

That reduction was included in the 2011-12 contract with Main Street. The city had about a $93,000 contract with the group in 2010-11.

Main Street’s board of directors plans to reduce the gap by using email instead of postal mail to cut back on mailing and printing costs and by recycling more office supplies to purchase less, among other things.

Its vision for the upcoming year is to continue its annual events, support new business and encourage shop owners to expand their evening hours.