Business

Follow-Up File: Sweating it out at Bikram Yoga

Name: Lori Logan

Job: Owner/director

Business: Bikram Yoga

What they said then:

In October 2006, The Tribune highlighted the reinvigoration of The Creamery, an eclectic retail center on Higuera Street in San Luis Obispo.

Bikram Yoga, then owned by Nicole Wendel, was one of 20 businesses featured. The studio teaches methods developed by Bikram Choudhury involving a high-temperature room.

A year later, Wendel told the newspaper that the studio had added a retail shop, the Yoga Boutique, to sell clothing, books and yoga equipment.

What she says now:

In April, Lori Logan purchased the studio and shop from Wendel for an undisclosed amount. The business will celebrate its 10th anniversary next month.

Logan was approached about the sale by Wendel, who moved to Florida for family reasons.

“I had been teaching for two and a half years,” Logan said. “She asked me if I’d be interested.”

The boutique remains but mainly offers yoga clothes and accessories for its students.

“The retail part is pretty much a sideline,” she added. “I don’t know if I’m a retail person or not.”

In the summer, Logan cut three classes to offer 24 each week. But with some attracting as many as 40 people at a time, she expects to add them back before the end of the year.

Typical class attendance is between 15 and 25 people. She estimates roughly 30 percent of those are Cal Poly students.

To encourage university business, Logan advertises in The Mustang Daily. Otherwise, she relies on client referrals and the “Class Finder” on the official Bikram Yoga website.

While other studios may use a hot room, only those trained by and affiliated with Choudhury can use the term Bikram. At 105 degrees in the studio, the practice isn’t for everyone.

“You either really like it or you really don’t like it,” Logan said. “Typically, your first couple of classes you’re not going to love it. It is a different experience.”

Because of that, she offers new students a full 30 days of classes for $30 when they enroll — allowing them plenty of time to determine whether the practice is one they enjoy.

Those who do incorporate it into their routine, she added, tend to continue the practice while traveling.

“We get a lot of people just passing through,” she said. “When people are visiting San Luis, they want to see if there’s a studio here. They don’t want to miss their yoga.”

— Raven J. Railey

  Comments