Business

Biz Buzz: Summer steps down at visitors bureau

John Summer, executive director of the San Luis Obispo County Visitors & Conference Bureau for the past year, has resigned, effective Monday.

He will remain at the VCB as a consultant through the end of the year.

During his tenure, he streamlined business services, conducted a successful fundraising campaign and began a collaborative effort to rebrand and promote the county’s tourism, according to VCB president Noreen Martin.

“We are grateful to John for guiding the Visitors & Conference Bureau into a new era,’’ she said.

There are no plans to replace Summer at this time. Instead, the VCB board will “work with the staff to continue the VCB’s efforts, including collaborating with local cities and business improvement districts to market the county’s tourism opportunities statewide,’’ Martin said.

Summer noted that he has had a “wonderful career in publishing, journalism and public relations, and (he’ll) continue working in various media to enhance the Central Coast experience,’’ according to the VCB’s news release. Summer could not be reached for further comment Thursday.

Before joining the VCB, Summer was one of the founders of Central Coast Magazine and a news anchor at KSBY-TV.

The VCB, which promotes the county, has about 500 members — tourism industry-related businesses such as hotels, restaurants, wineries, golf courses and retail stores.

The VCB recently paired with Sunset Magazine to present Savor the Central Coast, a four-day high-profile food and wine event. The event is being planned again for next fall.

— Tribune staff report

Heritage Oaks Bank recently promoted Russell “Russ” Pereira to the position of vice president-commercial lending officer. Pereira will continue to build and manage a commercial lending portfolio in the Arroyo Grande and Santa Maria areas.

— Julia Hickey

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