Business

Biz Buzz: Marketing company helps out AmpSurf

San Luis Obispo-based social media marketing firm Hathway is using its tech-savvy skills and knowledge of social networking to benefit a local nonprofit organization, AmpSurf, the Association of Amputee Surfers.

Hathway recently started a digital movement called Generation:Change that is dedicated to inspiring businesses to donate time and services to nonprofit causes. The first organization to benefit is AmpSurf, which empowers amputees and people with limited mobility through adaptive surfing.

“We were looking into certain organizations and causes in the area when we came across AmpSurf,” said Mary Dundon, a media representative for Hathway.“The organization was growing faster than they anticipated, so they needed help to build a new website and gain a stronger Web presence.”

Generation:Change will launch a four-week digital media campaign that will spread awareness about AmpSurf over the Internet, culminating in a complete website overhaul for the organization.

— Stacy Daniel

Hind donates to Economic Forecast

The Central Coast Economic Forecast received a $20,000 contribution from local businessman Greg Hind, who is one of the original founders of the SLO County Economic Forecast.

The Hind Foundation will underwrite new efforts with the grant money.

The new Central Coast Economic Forecast was organized after UCSB officials declined to continue economic forecasting in San Luis Obispo County.

“The infusion of the $20,000 gets us off to a fabulous start and delivers us a bit of relief,” said Terry Westrope, who is chairman of the Central Coast forecast board.

The 2010 event is slated for 7 to 11 a.m. Nov. 5 at Embassy Suites. Registration is open at www.slochamber.org. Tickets are $120 per person for registration before Saturday and $135 after that date.

— Stacy Daniel

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