Business

Biz Buzz: SLO County to be featured on ‘Today’ show

The "Today" show filming at Nit Wit Ridge in Cambria. In the photo are: Michael O'Malley, owner of Nit Wit Ridge, and Lester Holt, NBC Today Show weekend anchor and the NBC Producer, Kim Cornett is filming them.
The "Today" show filming at Nit Wit Ridge in Cambria. In the photo are: Michael O'Malley, owner of Nit Wit Ridge, and Lester Holt, NBC Today Show weekend anchor and the NBC Producer, Kim Cornett is filming them.

San Luis Obispo County will be featured on NBC’s “Today” show next month as part of a segment on California’s scenic Highway 1.

Lester Holt, weekend anchor of the show, and producer Kim Cornett visited the county April 14, said Carrie Head, communications manager for the county’s Visitors and Conference Bureau. The pair traveled to the North Coast, stopping at Nit Wit Ridge, a historic home in Cambria built from assorted items, including wood, tile, beer cans and car parts. The crew also filmed at Hearst Castle, juxtaposing William Randolph Hearst’s home against Nit Wit Ridge, built by Arthur Harold Beal.

As well, the “Today” team took shots of Moonstone Beach, downtown Cambria and Big Sur.

The county’s VCB found out about the television show’s plans to feature Highway 1 through its partnership with the California Office of Tourism. It coordinates with the office to promote San Luis Obispo County, and in turn, the bureau helps to market tourism within the state, Head said.

The segment will air May 15.

The idea for the feature stems from three “Today” weekend anchors being tasked with highlighting major highways in the United States. Holt hails from the Golden State and attended Sacramento State University, so Highway 1 was a natural choice for him, Head said.

“We’re really excited about it and thrilled to have the opportunity to be a part of a national program like the ‘Today’ show,” she said. “It’s great exposure for the county.”

— Julie Lynem



Heritage Oaks Bank has hired Steve Martin as senior vice president and commercial lending group manager for its main branch in Paso Robles. Martin will be responsible for coordinating commercial lending activities, growing a loan portfolio and increasing profitability and efficiency.

He holds a master’s degree in business administration from Golden Gate University. Martin previously worked in San Luis Obispo and Santa Maria with Pacific Capital Bank, where he held the position of senior vice president, regional manager.

— Julia Hickey

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