Business

Biz Buzz: Bank’s name awaits shareholder OK

American Principle Bank shareholders are set to vote on a name change for the San Luis Obispo-based bank at its annual meeting May 25.

The bank has chosen American Perspective Bank as its successor name and could begin using it in June. The bank will continue to use its existing colors and logo after the change.

The new name is the result of the settlement of a trademark infringement lawsuit filed by Principal Insurance Co. in 2008.

Bank officials said they followed the proper steps for registering the American Principle name. However, American Principle reached a settlement with Iowa-based Principal Insurance in January, rather than spend the time and money defending itself through legal means, said Mark Andino, chief financial officer. As part of the agreement, Principal Insurance and the bank’s general liability insurance carrier have agreed to defray a portion of the costs associated with the change, Andino said.

The bank also has received approval from the state Department of Financial Institutions and the Federal Deposit Insurance Corp.

— Julie Lynem

Baker promoted to lead Sierra Vista HR

Sierra Vista Regional Medical Center in San Luis Obispo has appointed Betty Baker as its new chief human resources officer.

Baker had been the hospital’s human resources director for 4½ years and is the chairwoman of the San Luis Obispo County Workforce Investment Board.

In her new role, Baker is responsible for recruiting and retaining employees, as well as overseeing relations with employee unions and other personnel-related issues. She also manages employee health and nurse recruitment.

Baker has about two decades of experience in health care and human resources and came to Sierra Vista after working at USC University Hospital and the USC Norris Cancer Center in Los Angeles.

— Amy Dempsey

State regulators laud winery group

The California Department of Pesticide Regulation awarded the Central Coast Vineyard Team with the Integrated Pest Management Award.

The honor is given to groups of businesses and organizations that use innovative solutions to control insects, weeds and pests with natural, preventative measures that are less toxic, and protect air and water quality, food safety and worker health.

This is the second time the Central Coast Vineyard Team has been honored by the department. In 1997, the team was honored for developing the Positive Points Systems to evaluate pest control management strategies.

— Amy Dempsey

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