Biz Buzz: Wine-tasting lounge set to open soon

A new downtown wine-tasting lounge called Pithy Little Wine Co. is expecting to open along Chorro Street in downtown San Luis Obispo in December.

Owned by Jeffrey Munsey and Felicia Alvarez, the tasting room is to proffer wine made by the couple at Crush Paso Robles, a wine-making center shared by a number of winemakers in Paso Robles.

Starting in January, a new state law will allow the tasting room to offer not only short pours to taste, but also sales of wine by the glass and bottle.

Munsey and Alvarez are also selling custom-made sodas of root beer, orange creme and dark cherry, making hot-spiced mulled wine and offering a service to custom-design wine labels for people who want to brand Pithy Little Wine as their own.

The wine-tasting space in the former Bali Isle Imports store — across from Bull’s Tavern and a few steps from the San Luis Obispo Chamber of Commerce offices and Native Lounge — is about 700 square feet in size.

It’s set to have a wine bar, couches and stools in a mix of very-early 20th century and post-modern decor, making it both “minimalist and cozy,” Munsey said.

The opening date depends on when the couple get their alcoholic beverage license approved. They are hoping to be open the weekend of Dec. 4, in time for the San Luis Obispo Christmas parade, Munsey said.

— Melanie Cleveland

Atascadero lighting up for the holidays

Atascadero merchants are encouraged to light up their stores by participating in Atascadero Main Street’s Downtown lighting contest running now through Dec. 11.

Shoppers can cast ballots in the stores for their favorite decorating job. At the end of the contest a name will be drawn and the winner will receive a $1,000 shopping spree with participating merchants.

Participating merchants include: Morjesi’s Salon, Doster Gallery & Gifts, Tuesdays Jewels, The Pet Department, Silver Ball Arcade, Swish-N-Swirl, All About Hair, Arlyne’s Flowers & Gifts, Back On The Rack and El Compadre Mexican Restaurant.

Endless Summer, English Rose Antiques, Frankie’s Deli, Frazee Paints, The Artery, ZR Italian Design, Bella Cose Boutique, The Red Tree Gallery, Fig Good Food, Mobley’s, The Spa Central Coast, Styles 4 Less and Kelly’s Casuals are also participating.

There is still time to sign up as a participating merchant. For details, call 462-0177.

— AnnMarie Cornejo