Customers flocked to the new Saks Fifth Avenue OFF 5TH store Thursday for its grand opening in downtown Santa Barbara.
The re-branded, two-story Saks Fifth Avenue, which closed at 1001 State St. in August to make way for the switch, offers up to 70 percent off name brand clothing and accessories and caters to a much different crowd than its predecessor.
Saks OFF 5TH is more discounted fashion outlet than posh department store.
“It’s not your average Saks,” store director Jim Toscano told Noozhawk. “It’s been received well.”
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When Hudson’s Bay Company made the conversion announcement, the company said the store’s 55 associates would either be offered transfer opportunities or receive appropriate employment separation packages.