Business

Paso Robles Wine Festival had $2 million economic impact

Matt Palmer, center, from Bakersfield is poured a glass of wine from Clayhouse Vineyards at the 30th annual Paso Robles Wine Festival in 2012.
Matt Palmer, center, from Bakersfield is poured a glass of wine from Clayhouse Vineyards at the 30th annual Paso Robles Wine Festival in 2012. The Tribune

The Paso Robles Wine Festival held May 14-17 generated an economic impact of $2.14 million, according to a report released Wednesday by Productive Impact LLC of San Luis Obispo.

Those who attended the event spent an estimated $1.68 million, including $1.115 million spent directly on such items as lodging, food and beverage, gasoline, wine to take home and souvenirs, the report said.

“It is thrilling that after 33 years we continue to produce a vibrant wine festival that draws new visitors to Paso Robles wine country and the county,” said Jennifer Porter, executive director of the Paso Robles Wine Country Alliance, in a news release. PRWCA represents wineries, growers and businesses in the Paso wine region.

Here’s a look at other noteworthy impacts, according to the report:

  • Most people who attended the festival, 89.2 percent, were from outside San Luis Obispo County — and 52.5 percent of them were first-time attendees.
  • Non-county residents spent an average of $316.65 per person, excluding tickets to the festival itself.
  • Non-county residents visited an average of 5.4 winery tasting rooms while in the area, spending an average of $86.07 per person on wine to take home.
  • The festival generated additional county sales tax revenue of $62,531, property tax revenue of $47,095, and hotel bed tax (transient occupancy tax) of $39,701.
  • Productive Impact said it based its report on an online survey conducted after the event and other data supplied by the Paso Robles Wine Country Alliance. The firm is led by Kenneth D. Riener and Patrick D. Mayeda.

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