The Paso Robles Wine Festival held May 14-17 generated an economic impact of $2.14 million, according to a report released Wednesday by Productive Impact LLC of San Luis Obispo.
Those who attended the event spent an estimated $1.68 million, including $1.115 million spent directly on such items as lodging, food and beverage, gasoline, wine to take home and souvenirs, the report said.
“It is thrilling that after 33 years we continue to produce a vibrant wine festival that draws new visitors to Paso Robles wine country and the county,” said Jennifer Porter, executive director of the Paso Robles Wine Country Alliance, in a news release. PRWCA represents wineries, growers and businesses in the Paso wine region.
Here’s a look at other noteworthy impacts, according to the report:
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- Most people who attended the festival, 89.2 percent, were from outside San Luis Obispo County — and 52.5 percent of them were first-time attendees.
Productive Impact said it based its report on an online survey conducted after the event and other data supplied by the Paso Robles Wine Country Alliance. The firm is led by Kenneth D. Riener and Patrick D. Mayeda.