James Whitaker and Chris Tarcon, Cal Poly graduates who do business as Poor But Sexy Inc., are hopeful that Bowl’d will be more successful than their previous two restaurants in the same location at 1028 Chorro St.
The Brat Stop, which sold bratwurst and beer, was too narrow of a concept to succeed as a brick-and-mortar and it worked better as a food cart, Whitaker said. The restaurant is still operating as a food cart, where it can be seen regularly at local events and markets. The Sal Paradise, which sold sandwiches, pastries and salads, was limited to lunchtime sales, he said.
Whitaker said they’re committed to ensuring that Bowl’d succeeds, noting that acai bowls are up and coming and that the business has growth potential. Bowl’d will sell both warm and cold bowls, smoothies and kombucha, a fermented tea drink.
“The two other businesses did average, but average isn’t good enough. It’s a downtown location, we want to do the best we can out of that location,” Whitaker said, “If we’re going to pay downtown rent and be in a high-profile location, it needs to be spectacular.”
Poor But Sexy Inc. has three years remaining on its six-year lease at 1028 Chorro St. Whitaker said he would be interested in extending the lease if Bowl’d proved profitable.
It took a month to renovate the 1,400-square-foot building, Whitaker said, declining to disclose their investment. The location now includes seating for over 50 people, a large outdoor patio and a bar with six types of kombucha on tap.
With a staff of 15, he said the shop should draw a broad clientele of people who enjoy eating healthy, as well as the frozen yogurt crowd and college students.
Bowl’d is set to open this week, featuring a “freedom bowl” with strawberries, blueberries and coconut to celebrate the Fourth of July.
Future plans for the business owners include possible expansion of all three Poor But Sexy Inc. brands into northern and southern San Luis Obispo County, Whitaker said.